Pantone’s 2023 Color of the Year: Viva Magenta

Pantone’s 2023 Color of the Year is bright, fun, and completely unexpected – and we couldn’t be happier! Viva Magenta 18-1750 is a shade that is rooted in nature and descends from the red family. It’s a color that is expressive of a new signal of strength, is brave and fearless, and promotes a joyous and optimistic celebration.

“PANTONE 18-1750 Viva Magenta is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.

Rooted in the primordial, Viva Magenta reconnects us to the original matter, invoking the forces of nature, galvanizing our spirits, and helping us to build our inner strength.”

Leatrice Eiseman, Executive Director, Pantone Color Institute


Viva Magenta is a color with such vibrancy, that it might not fit into every modern home. But with such a bold color, less is often more. Pantone’s Color of the Year can be great addition to any home in small quantities, with items such as decorative objects, artwork, and even area rugs. Keep reading to see how we would style Viva Magenta in a modern home.


Atlantic Streaks Area Rug – Red (9’2″ X 11’10”)

Classified as a “red” area rug, Atlantic Streaks features an array of rich colors, including a more muted version of Viva Magenta. Crated of jacquard flatweave, this large area rug is the perfect way to incorporate the Color of the Year into your home without sacrificing your already established color palette.


Pink Moon

Mix Viva Magenta with other colors that may complement your home in pieces like Pink Moon, a hand embellished Gliclee on Canvas by Fern Cassidy. The bold colors of this piece mesh both cool and warm colors, with Viva Magenta taking residence in the top right corner.


Droplet Vessel – Fuchsia Pink

The Droplet Vessels are asymmetrically beautiful and come in a wide variety of colors, including Viva Magenta! Each piece is solid crystal and is surrounded by a complimentary shaped void of transparent color to display the piece’s vibrancy.


Fuchsia Orchid and Geodes

A bright and playful piece, these faux fuchsia orchids create a stunning arrangement that is perfect to show your support for Viva Magenta, while being small enough to be styled as accent decor or as a tabletop centerpiece.

What are your thoughts on Pantone’s 2023 Color of the Year? We’re loving the bright tones – it’s the perfect way to start the new year off with a bang! Visit our website to shop all of our Viva Magenta pieces.